Brilliant by The Studio
Posted: Filed under: Business, Banking, Law and Finance, Logo Reviews | Tags: Brand Identity, Brand Identity Reviews, Branding, Branding Blog, Branding Reviews, Design Blog, Design For Print, Design News, Design Opinion, Design Reviews, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logo Opinion, Logotypes, Smile In The Mind, Swedish Design, The Best Graphic Design Work of 2018, The Best Logo Designs of 2018, The Very Best Brand Identities of 2018, The Very Best of 2018, Typography, Wordmark Design Comments Off on Brilliant by The StudioOpinion by Richard Baird
Swedish employee engagement consultancy Netsurvey and Bright, experts in customer surveys, have been merged and rebranded as Brilliant by The Studio. This merger and rebranding intended to create a new platform capable of encapsulating the skills and corporate cultures of both companies and develop a visual expression that people from each could identify with and stand behind.
In the same spirit as The Studio’s visual identity design for Netsurvey, reviewed on BP&O back in 2015, the direction for B2B company Brilliant, shuns a corporate austerity in favour of a concept based around “Serious Playfulness”. This manifests itself in the form of a dynamic logotype and extensive pictogram set, a vivid colour palette and bold typography with an immediacy and friendly quality. These choices link business cards, folders, envelopes, correspondence cards, signage and website.
Outline by Studio South
Posted: Filed under: Logo Reviews, Property | Tags: Best Awards Finalists, Brand Identity, Brand Identity Reviews, Branding, Branding Blog, Branding Reviews, Brochure Design, Catalogue Design, Design Blog, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Studio South, Designed in Auckland, From New Zealand, Graphic Design, Graphic Design Blog, Material Thinking, Property Development Logos, The Best Graphic Design Work of 2018, The Very Best Brand Identities of 2018, The Very Best of 2018, Typography Comments Off on Outline by Studio SouthOpinion by Richard Baird
Outline is a six lot freehold property development opportunity from Fearon Hay Architects located on Kings Road on the border of Mount Eden and Mount Roskill in a culturally and historically rich neighbourhood in Auckland. Each lot is 95m2 with the capacity to build four levels and include a roof living space totalling 300m2 of floor area. Studio South worked with Fearon Hay Architects to develop a visual identity for Outline.
Absent architecture, positioning focuses on the unlimited potential of each lot, with a language that speaks to families and those individuals and couples looking for modern and adaptable living and working spaces. This is achieved through a distinct series of illustrations and simple graphic gesture that runs across website and brochure design. The Outline project, while focusing on selling the lot and planning permissions, also seeks to facilitate, or at least ease, the way to design and build through connections to partners.
Tea & Glory by Socio Design
Posted: Filed under: Fonts in Use, Food and Drink, Logo Reviews, Packaging Reviews | Tags: Bag Design, Brand Identity Reviews, Branding Agency, Branding Blog, Branding Reviews, British Design, Cafe Logos, Colour in Use: Pastels, Coloured Paper, Copper Block Foil, Design For Print, Design Opinion, Design Reviews, Designed by Socio Design, Designed in London, Fonts in Use: Domaine, Graphic Design, Graphic Design Blog, Kraft Paper, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logotypes, Luxury Logos and Packaging Design, Minimal Design, Minimal Logos, Minimalist Brand Identities, Pastel Colours, Sans-serif Logotypes, The Very Best of BP&O, Type Foundry: Klim Type Foundry, Typography, Unbleached Materials, Uncoated Papers & Cards Comments Off on Tea & Glory by Socio DesignOpinion by Richard Baird.
Tea & Glory are loose-leaf tea experts and are described as the antithesis of fast-paced coffee culture. In the same spirit of ancient tea drinking rituals, the brand is interested in the continued promotion of slow-living, a lifestyle that seeks to place more focus on the small details and experiences of everyday life. With a desire to better express this position Tea & Glory worked with London-based design studio Socio Design to develop a visual identity, packaging system and interior signage that connects retail and hospitality experience, and that materially projects their ethos outside of the T&G space. Assets included loose tea pouches and boxes, takeaway cups and shopping bags. These are linked by a T&G logo, Klim Type Foundry’s Domaine Display, Sans and Condensed, a pastel colour palette, copper block foiling and a delicate pattern.
