BPO


Kaiyo by Pentagram

Opinion by Richard Baird

Visual identity and brochure design by Pentagram's Natasha Jen for furniture resellng platform Kaiyo

Kaiyo, formerly Furnishare, is an online platform for the reselling and buying of used furniture, currently available in New York City and New Jersey, but with the intention to expand this internationally. Kaiyo picks up, inspects, cleans, photographs and uploads furniture to its online catalogue, easing the difficulties of selling secondhand online. It is part of a growing up-cycling movement, challenges the notion of seasonality promoted by large furniture retailers and was created in response to the approximately 8 million tons of furniture that ends up in American landfill each year. Eco-modernist, good design available to everyone, reuse and longevity are central to Kaiyo’s positioning. This was developed by Pentagram partner Natasha Jen and team, alongside naming and graphic identity which runs across website, brochure, van livery, tote bag and box tape.

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Aurlands by Heydays

Opinion by Richard Baird

Logo design, branding and packaging designed by Heydays for Norwegian shoemaker Aurlands

Aurlands is the oldest running workshop for handcrafted shoes in Norway. It was founded in 1907 by shoemaker Nils G. Tveranger who, following time in America training as a shoemaker, went on to create the world’s first Penny Loafer in 1926. This, subsequently, became an enduring unisex fashion icon across Europe and America.

Aurlands continues to build on this legacy, crafting high-quality and sustainable shoes, and maintaining classics, alongside The Penny Loafer, such as the Norwegian welt and Norwegian split toe, names that refer to the way leather meets in their construction. Although distinct, each shoe shares the same attention to detail, the craft of their build and care given to both functionality and longevity.

The Aurlands brand is an enduring story of a Norwegian influence on the international shoemaking community. This story continues in their rebranding, created by Scandinavian design studio Heydays. This sees the introduction of a new wordmark and container, a bespoke typeface–Aurlands Display designed by Ellmer Stefan, lifestyle photography from Lasse Fløde, package design and soon to launch website.

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Old Elephant House by Studio South

Opinion by Richard Baird

Logo, illustration and menu design by Studio South for brasserie and courtyard bar Old Elephant House at Auckland Zoo

Old Elephant House is a new brasserie and courtyard bar in the former elephant enclosure at Auckland Zoo. It offers an à la carte menu and set three-course meals made up of light and elegant dishes. It is a building that is distinct in its proportions and location, with tall doors and windows from which to hear the distant calling siamang gibbons. Taking cues from the animals of the zoo and their jungle habitats, and with a mind towards a relaxed environment for family and friends, Studio South developed an illustrative collage of exotic motifs, cropped across menus and costers, and transitioning into a space designed by Izzard by way of hand-painted murals.

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