Originally an eCommerce business, On The Fly opened its first store in San Francisco during 2008, positioning itself as ‘the brand for the finer things in life’, retailing a wide range of luxury men’s goods. On The Fly approached design firm Hatch to help develop their identity to reflect this proposition and extend it across a variety of touch points.
All Of My Friends is a London based production studio that writes, directs and produces short films. Their identity, developed by studio Berg, now Freytag Anderson, contrasts the theme of mass production and individuality unifying it under a circular logo-mark that represents the collaborative nature and totality of their service.
Fluid Money is a simple and affordable personal finance service and travel insurance provider. Their logo, designed by Exeter based Buddy, characterises the name and fundamental brand proposition with a single free-flowing typographical solution.