The Guild is a TV animation and VFX design service that has worked on a wide range of projects providing assets for Gorillaz and Channel 4’s E4 (UK). They approached Berg, now Freytag Anderson, to develop a new identity that could represent the broad and individual talents of its collaborators and the variety of services they provide.
Santeen manufactures and distributes high-quality cleaning products to the professional market with a history dating back sixty years. They approached Minneapolis based Studio MPLS to develop a modern brand and product proposition while retaining their authentic values.
Opinion by Richard Baird
Peter Bailey Company is an international representative of unique and talented photographers and digital artists. Since its founding in 1982 it has grown internationally, and now has offices in both London and New York and commissions photo, motion and CGI work for a global client base. Their new visual identity, designed by creative agency Bunch, utilises negative space in the creation of a colourful PB monogram and is bold and confident in its consistent application and relationship with photography. This post was originally published June 2011, and was update October 2017 with more images.