Bio Green Dairy is a UK producer of drinking yoghurt that blends real fruit and good bacteria. As part of a brand overhaul they turned to London based design agency B&B to develop a new name, identity and packaging proposition that would deliver a stronger presence in an increasingly saturated market. Now retailing under the name Good Heavens! and labelled a ’boutique dairy’ the product has been repositioned as ‘indulgent’ and ‘feminine’.
Striptind is a provider of guided deep sea fishing experiences based in the Artic surroundings of Kjøllefjord Norway. Their new minimal identity designed by Neue (known for their interactive Visit Nordkyn work) was inspired by the exclusive nature of halibut and the prospect that there is ‘always a bigger fish to be caught’.