ChiaVie is a new brand of smoothie from Californian based Bare Nutrition that is the first blend of fruit juice and chia seeds (a popular superfood) on the market. Miller Creative a brand and packaging agency based in New Jersey, US, was tasked with developing a logo, tagline, packaging, copywriting, printed collateral, and website.
Softlips is a range of premium protective lip products owned and distributed by US based The Menthlolatum Company. This month they began rolling out a new identity system which included a new word-mark, revised packaging and marketing campaign.
Milliken is a large textile, chemical and floor covering business based in Spartanburg, South Carolina with a history dating back to 1865. It has over 10,000 employees across 7 countries and a reputation as Fortunes ‘Best Company To Work For’ and voted Ethispheres ‘World’s Most Ethical Companies’. Following the death of their chairman Roger Milliken in 2010, Milliken has refocused and updated its visual architecture with the help of Salt Branding to represent a more human centred approach and features a word-mark based around the signature of its former chairman.