Kumuka (meaning ‘the beginning of a journey’) is a travel company established in 1983 that provides over 450 different trips for adventurous families and group parties. They operate tours in over 75 countries with a mission to provide people with the opportunity to “experience their holiday to the maximum”. This week sees the introduction of their new logo designed to better capture the adventure and diversity of the trips they provide.
A number of news sites are reporting a change to Googles Chromium source code that contains a new logomark. Although not confirmed this is certainly an improvement and moves it away from the bright shiny robotic Manga ball and towards a more restrained geometric, abstract disk.
Windmade is a new not-for-profit organisation launched by Vestas Wind Systems to brand products that have been made using energy sourced from wind farms on the back of a survey of 25,000 consumers and has already garnered support from companies such as Lego, WWF and PWc. Although the standards have yet to be defined they have released the visual identity that will sit on packaging alongside other familiar initiatives (shown on the left).