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Flyt by Strømme Throndsen Design

Packaging with script detail designed by Strømme Throndsen for Flyt, a new range of juices from Norwegian producer Sunniva

Flyt (Float in English) is a new range of juices from Norwegian producer Sunniva that utilises a high pressure pasteurising technique to retain the natural nutrients and flavour qualities associated with 100% freshly squeezed fruit. Oslo based independent design studio Strømme Throndsen was responsible for developing the sub-brand name and graphic identity for the three 0.75 litre varieties.

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March’s Top 5 Projects 2012

March's Top 5 Projects 2012

These are the five projects I reviewed during March that I felt really stood out and wanted to give them another opportunity to be seen and discussed. I have ordered these from five to one with my favourite project presented last. Do you agree with my choices?

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Packaging Insight: Chi Coconut Water

Chi Coconut Water designed by Leahy Brand Design

Chi is a new brand of coconut water launched this week to the retail trade at the Food and Drink Expo taking place at the NEC in Birmingham. London based design agency Leahy Brand Design (LBD) was responsible for creating the brand’s identity, packaging solution and exhibition stand. Julie James has kindly provided BP&O with an insight into the product and design process on behalf of LBD.

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