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Packaging Insight: Chi Coconut Water

Chi Coconut Water designed by Leahy Brand Design

Chi is a new brand of coconut water launched this week to the retail trade at the Food and Drink Expo taking place at the NEC in Birmingham. London based design agency Leahy Brand Design (LBD) was responsible for creating the brand’s identity, packaging solution and exhibition stand. Julie James has kindly provided BP&O with an insight into the product and design process on behalf of LBD.

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Middagsfrid designed by Bold

Packaging with hand drawn illustrative detail by Bold for Swedish ingredient and recipe delivery service Middagsfrid

Middagsfrid is a service that delivers ingredients and recipes to busy inner city families with limited free time but a desire for high quality, preservative free food. In 2011 Middagsfrid launched its own range of products branded and packaged by Stockholm based Bold working in collaboration with illustrator Peter Herrman.

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Ocean Premium Vodka by Alexey Seoev

Packaging with illustrative detail designed by Alexey Seoev for Russian vodka brand Ocean (Океан)

Ocean (Океан) is a Russian brand of premium vodka whose packaging has recently been re-imagined by Rostov-na-Donu (Russia) based Alexey Seoev. The illustrative design utilises a painted aesthetic, gold detailing and deep aqua green to capture the mystical qualities of early seafaring.

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