Opinion by Richard Baird.
Cloudberry is a New York-based interactive design firm that specialises in simple and intuitive on-line experiences for both the financial and healthcare sectors. Brand design agency Perky Bros – commissioned to develop Cloudberry’s visual identity and website – created an abstract smile like logo-mark to resolve and express the simplicity of ideas, the positive impact these have on Cloudberry’s clients and its clients’ customers and a friendly, accessible approach.
BEO* (meaning happy or delighted in Latin) is a new range of sparkling fruit drinks developed by Carlsberg for the expanding adult market. London based agency Ergo designed and developed a brand and packaging solution that delivers a more sophisticated twist on the popular organic proposition.
Eclectic-Mix is a fashion accessory label created by London based designer Rebecca Scott who has a diverse background in the luxury goods industry. She approached independent design agency Because Studio to develop an identity that would capture the fine detail, elegance and duality of her collection.