LogoArchive in print was conceived, designed and sent to print in a day. It was inspired by a panel discussion at Somerset House as part of the exhibition Print! Now on to its seventh release, LogoArchive continues to reconfigure itself with each new issue with the intention of surprising, graphically and materially, within the context of archival.
The distinctive smaller format offers ample license to experiment and collaborate with other like-minded resources. Christophe De Pelsemaker’s Logo Books, an online archive of pages from out-of-print publications dedicated to trademarks, is one such resource. Christophe’s own book, Letters As Symbols, a collaborative endeavour with renowned Belgian designer Paul Ibou, sought to bring to life and uniquely document symbols solely based on the letters of the alphabet. It has an compelling story and an interesting journey to publication which began in 1991. This LogoArchive ExtraIssue offers readers a sample of Letters As Symbols and tells its story through selected logos and archival documents. This issue is now back in stock and can be purchased from the LogoArchive store here or using the Paypal buttons in the post.
The technical limitations of the mid-century—the need for a steady hand and a precise mind for mechanical reproduction—demanded that an exceptional level of care and creativity be given over to shape and space, association and perception. These considerations created a rich corporate and consumer form language and range of graphic techniques. These have been partly marginalised, usurped by modern print and display technologies. They do remain as useful reference points in which to help create an effective symbol today, one that works well in a black or white, can be used with vibrant inks, seductive materials and eye-catching finishes as well as being displayed in motion on ever more diverse screens types. With this in mind, LogoArchive returns with an issue dedicated to some of the techniques of mid-century symbol-making. Visit our shop here.
The first issue of LogoArchive was conceived, designed and sent to the printers within a day. It was inspired by a panel discussion that took place the day before at Somerset House as part of the exhibition Print! Tearing It Up. Following a successful launches of the first, second, third and Extra Issue, LogoArchive returns with its fourth release. This is dedicated to the symbols of architecture and features a cover symbol by Tomoko Miho for Omniplan.
Visit our shop here.
Issue 4 is available from Counter-print (UK), MagCulture (UK), MagmaBooks (UK), Standards Manual (USA), Lorem not Ipsum (Switzerland), Athenaeum Nieuwscentrum (Netherlands), Draw Down Books (USA) and Import News (USA)