LogoArchive Issue 1 was conceived, designed and sent to the printers for quotation within a day. It was inspired by a panel discussion that took place the day before at Somerset House as part of the exhibition Print! Tearing It Up. In the momentum of its design and production (undertaken by WithPrint) LogoArchive seeks an immediate connection between the agency of its creator and material object.
LogoArchive is founded on an enthusiasm for a well-crafted symbol; a convivial metaphor, a communicative immediacy and smart use of form language. However, in print, it was never conceived as a document with a singular intention; the simple documentation of symbols, rather a delivery mode in which to build a story and share thoughts.
Issue 2 begins to explore the potential of the zine to reconfigure itself over time. It does this by introducing a cover as content philosophy and in the addition of an insert. A conversation on Twitter; digital dialogue lost in the passage of time but forever coded into the electronic aether, is materialised as ink on paper and written into the story of the zine. This sits alongside an anthropological text; a musing on the distinctive qualities of the human eye, the theme of Issue 2.
This article, in a break from convention, has two interwoven parts; the familiar format looks at the micro (the graphic and the material), while inset italics explores the meta. These can be read independently or sequentially, and intend to bring an intangible layer to the zine. LogoArchive Issue 2 is available from Counter-print alongside a limited re-release of Issue 1.
This first edition of LogoArchive in print was conceived, designed and sent to the printers for quotation within a day. It was inspired by a panel discussion that took place the day before at Somerset House as part of the exhibition Print! Tearing It Up. Today’s zine format and the revival of the independent publishing spirit of the past is a provocation. It is an opportunity to further the practice of research, archival and dissemination beyond the book. A chance to investigate the potential of both individual object and its context within an ongoing project.
This first edition is a compact 10 pages printed on Colorplan Ebony 175gsm with eight passes of white and finished with black staples, it is a small first step but with ambitions to grow into a compelling and accessible series with each new zine marking its role within a continuum through the addition of an extra sheet (4pp). It is the first printed piece to fall under the BP&O publishing arm and hope our readers will get behind this.
UPDATE: LogoArchive #1 has sold out. Thanks to everyone who bought a copy, to those that have shared images on Twitter and Instagram, those that took copies for their shops, and to LogoDesignLove, Design Week and Dezeen for writing articles about the project. I’m currently working on #2 and expect to have it ready early to mid-August.