Roc Noir is a UK ’boutique’ retailer of high quality Ski equipment, that mixes knowledge, service and hand selected products for sport enthusiasts. Their identity, designed by London based brand and design consultancy 400, takes its cues from rock carved letter-forms and marries this with bold geometric forms to resolve and emphasise the personal service, quality and utilitarian nature of the brand.
El Camino is a Helsinki based audio production and sound design company who work in collaboration with the band Husky Rescue producing music for international television and film. Finnish design agency Tsto was commissioned to develop the identity for El Camino which is based around a custom typeface, also utilised across the Husky Rescue website and a practical, self embossed brand stationary concept.
Carbon Loft is a Middlesbrough (UK) based independent graphic design studio that was established this year. Their identity, developed in-house and art directed by designer and illustrator Masha Chughtai, is a neat union of simple design and virtuous materials.