3angrymen is a London based production and digital content company with a client list that includes the NSPCC, ChildLine, Barclaycard, Hovis, Palmolive and TKMaxx. Their new brand identity, designed by Build, draws out the fine colour bands of their previous logo to craft a new, contemporary and sophisticated scan line pattern. Paired with a monospace type choice and contemporary monograms Build’s solution manages to balance creativity, technical ability and consistency.
Škoda is a Czech car manufacturer established in 1859 which started producing bikes, motorcycles and then automobiles at the start of the 20th century. In 1990 they were purchased by the Volkswagen Group and saw significant growth of 51% in 2010 compared to the previous year. As of March 2011 they will introduce a new identity to better represent their more ecological, innovative and aspirational vision of the future.
JCPenney is an American department store that specialises in the retailing of affordable clothing and household products. First established by James Cash Penney in 1902 (as Golden Rules), JCPenney has grown significantly with over 1,100 stores and a 2010 annual turnover of $17.9 billion. Recently JCPenney launched a new visual identity (now jcpenney) designed by student Luke Langhus as the result of a competition, reigniting another debate on the validity of spec work in the design community.