BPO


The Poetry of the Commonplace

The Poetry of the Commonplace, an interview with Jack Self by Richard Baird for BP&O

Jack Self (JS) is a London-based architect and writer. He is the director of the REAL Foundation and Editor-in-Chief of the Real Review, a magazine that explores, through a variety of topics and lenses, what it means to live today. The text below is an excerpt taken from a 10,000-word transcript of an hour-long conversion between Richard Baird (RB) and Jack Self. This covered architecture, graphic design, publishing and the review.

RB—I spoke to Jack Self about my desire to create an unexpected material object from the work I do for BP&O. That I did not know what form it would take, although the LogoArchive zine is now folded into that project. I would use words like performance or sculpture when speaking to people about it, to move the conversation beyond, say, an annual; a common suggestion (although it was always going to be material) as a way to draw people into a worldview. This is what Jack had to say about that and how Real Review creates new relationships with space and develops a dialogue between text and image, outside of their literal reading, by way of a vertical fold.

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LogoArchive Issue 3

LogoArchive Issue 3 by BP&O Image: Duane Dalton

The first issue of LogoArchive in print was conceived, designed and sent to the printers (for quotation) within a day. It was inspired by a panel discussion that took place the day before at Somerset House as part of the exhibition Print! Tearing It Up. Following a successful launch of the first and second issues, LogoArchive returns with its third release dedicated to the corporate symbols of science and exploring the theme of reconfiguration. Image: Duane Dalton. Visit our shop here.

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Senja Cosmetics by Werklig

Opinion by Richard Baird.

Senja is a Scandinavian premium cosmetics brand, founded by Senja Parkkinen, with a range of toners, cleansing foams and oils made from active natural ingredients all manufactured in Finland. With a desire to communicate an all-natural and contemporary positioning and capture the fresh air and harsh environmental conditions that produced many of these ingredients, the brand worked with Werklig to develop a new visual identity that would extend across packaging and printed communications. This is made up of a distinctive black, green and purple gradient, the simple letterforms of a custom logotype and a series of nature-inspired still life sculptures.

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