Opinion by Richard Baird.
Edouard Malingue Gallery exhibits work by emerging and established artists from around the world across its 6000 sq ft space in central Hong Kong. Through collaborations with international curators, and its own publications, alongside solo exhibitions, the gallery looks to introduce art into public spaces and to stimulate public discourse.
The gallery features an interior that juxtaposes the white unblemished walls and plinths you might expect from a modern art gallery with the irregular qualities and cool greys of cast concrete, exposed utilities, strip lighting above and grey tiles below. It also utilises a visual identity system developed by Swedish graphic design studio Lundgren+Lindqvist. This was launched to coincide with the gallery’s move to larger premises.
Lundgren+Lindqvist’s visual identity concept makes a connection between the three strokes of a simplified E and M (the initials of Edouard Malingue), the three words that make up the gallery’s name (Edouard Malingue Gallery) and its location on 33 Deux Veux Street. This is visualised as trisections through a grid system which underpins the print and website layout of custom typography, and informs the number folds across leaflets, letters and posters.
Elvine is Swedish fashion brand, known for their combination of “good design and smart functionality”, with over 700 retailers throughout Europe. In response to quick expansion and a move from ‘personal affair to hugely popular jacket maker’, Elvine commissioned design studio Lundgren+Lindqvist to develop a new brand identity that would better reflect a philosophy and product line created to address the functional needs of the urban citizen.