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Edouard Malingue Gallery by Lundgren+Lindqvist, Sweden

Opinion by Richard Baird.

Posters for Edouard Malingue Gallery by graphic design studio Lundgren+Lindqvist

Edouard Malingue Gallery exhibits work by emerging and established artists from around the world across its 6000 sq ft space in central Hong Kong. Through collaborations with international curators, and its own publications, alongside solo exhibitions, the gallery looks to introduce art into public spaces and to stimulate public discourse.

The gallery features an interior that juxtaposes the white unblemished walls and plinths you might expect from a modern art gallery with the irregular qualities and cool greys of cast concrete, exposed utilities, strip lighting above and grey tiles below. It also utilises a visual identity system developed by Swedish graphic design studio Lundgren+Lindqvist. This was launched to coincide with the gallery’s move to larger premises.

Lundgren+Lindqvist’s visual identity concept makes a connection between the three strokes of a simplified E and M (the initials of Edouard Malingue), the three words that make up the gallery’s name (Edouard Malingue Gallery) and its location on 33 Deux Veux Street. This is visualised as trisections through a grid system which underpins the print and website layout of custom typography, and informs the number folds across leaflets, letters and posters.

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Markus Form by Lundgren+Lindqvist, Sweden

Opinion by Richard Baird.

Visual identity and business card designed by Lundgren+Lindqvist for Swedish furniture business Markus Form

Markus Form is a contemporary furniture company, founded with the intention of revitalising Sweden’s furniture industry, and with an ambition to produce relevant, practical and easy to match designs that are durable and sustainable. The company’s furniture will also draw on a significant Swedish and Scandinavian design culture and heritage that unites ergonomics, functionality, craftsmanship and a good working knowledge of materials, whilst also being individualistic. Markus Form describe their philosophy as one that takes on greater challenges than those posed by form and finish, and acknowledges furniture as an architectonic component that has to handle scale and other spatial conditions and addresses everyday needs.

These values are the basis of Markus Form’s brand identity, developed by graphic design studio Lundgren+Lindqvist, and expressed using reductive, geometric, typographic shape and its consistent application, an appropriate use of space, proportion and layout, detail and the absence of detail, print finish and the distinctive and contextual qualities of still life photography. The project included business cards, postcards, tags, labels, folders and website.

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