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Markus Form by Lundgren+Lindqvist, Sweden

Opinion by Richard Baird.

Visual identity and business card designed by Lundgren+Lindqvist for Swedish furniture business Markus Form

Markus Form is a contemporary furniture company, founded with the intention of revitalising Sweden’s furniture industry, and with an ambition to produce relevant, practical and easy to match designs that are durable and sustainable. The company’s furniture will also draw on a significant Swedish and Scandinavian design culture and heritage that unites ergonomics, functionality, craftsmanship and a good working knowledge of materials, whilst also being individualistic. Markus Form describe their philosophy as one that takes on greater challenges than those posed by form and finish, and acknowledges furniture as an architectonic component that has to handle scale and other spatial conditions and addresses everyday needs.

These values are the basis of Markus Form’s brand identity, developed by graphic design studio Lundgren+Lindqvist, and expressed using reductive, geometric, typographic shape and its consistent application, an appropriate use of space, proportion and layout, detail and the absence of detail, print finish and the distinctive and contextual qualities of still life photography. The project included business cards, postcards, tags, labels, folders and website.

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MediaCreator designed by Lundgren+Lindqvist

Logo and stationery with fluorescent green ink detail designed by Lundgren+Lindqvist for Swedish print production and project management company MediaCreator

Media Creator is a Swedish print production and project management company that utilises a flexible web-based system that pairs a ‘intuitive computerized system’ and translation service, with ‘alert’ and ‘friendly’ staff to streamline their entire print process.

Utilising a predominantly two-tone colour palette, san-serif typography and bright contemporary illustrative detail, MediaCreator’s new visual identity, which included a new logo, stationery set and website created by design bureau Lundgren+Lindqvist, balances production efficiency with individual character and infuses it with a sense of support and accessibility.

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