Stockholm based graphic and product design studio Bedow recently developed a new visual identity and stationery solution for Askeroths Trappor och Räcken, a small Swedish manufacturer of specialist staircases.
Based around a simple but identifiable abstraction, the logo-mark captures the elemental, functionality and practicality of staircases and the solid technical abilities of the craftsmen through the combination of a single, consistent line weight, basic geometry and nice balance of positive and negative space.
Paul Loebach is a Brooklyn based three dimensional designer who specialises in product, furniture and emerging manufacturing technologies. His new identity, developed by Studio Lin, is a wonderful union of craft, structure, space and geometry that neatly reflects his use of both traditional materials and contemporary processes.
Jorge Diego Etienne is a Monterrey (MX) based industrial designer and studio owner. His new identity, created by multidisciplinary design agency Savvy, neatly contrasts technical and professional precision with a sense of personal handcraft through a complementary combination of tall geometric letterforms and curved terminals—executed across a monogram and logotype, the utilisation of grids, guides and fine lines, uncoated material choices, a blind emboss and the modular sticker and hand stamped print finish of the collaterals. The colour palette offers a similar juxtaposition and duality through the clinical and efficient use of white space and the contemporary creativity (and single colour restraint) of a vivid red.