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Maaemo by Bielke&Yang, Norway

Opinion by Richard Baird.

Branding by graphic design studio Bielke&Yang for Norwegian two Michelin starred restaurant Maaemo

Design studio Bielke&Yang have worked with Norwegian two Michelin starred restaurant Maaemo to develop a holistic brand identity solution informed by the philosophies and creative practices of its unique dining experience and culinary expertise.

The studio’s brand identity design, which encompassed website, custom typography, colour, the tone and content of images, and the tactile finishes of welcome notes, magazines, business cards, folders and menu design, was created to collectively reflect, contribute to, and communicate Maaemo’s unique philosophy. A philosophy that sees innovative dishes created from organic and seasonal ingredients, farmed in a way that is sensitive to the ecology of their environment, and prepared with an original and creative mindset.

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FS Silas Launch Campaign by Believe In, United Kingdom

Opinion by Richard Baird.

Graphic design by Believe In for British type foundry Fontsmith

FS Silas is a new sans-serif and slab-serif font family from British type foundry Fontsmith, each available in five weights and an italic. The family is described as having a squareness of rounded forms with dynamically angles terminals and slabs capable of offering contemporary brands the opportunity to employ different voices with one typographic system.

Fontsmith worked with graphic design studio Believe In to develop a name and launch campaign. This included type specimen, social media strategy and a number of short videos created in collaboration with The Space Between. These digital and print artefacts were united by the title FS Silas – The Enigmatic Type, and a concept that draws its inspiration from the dossiers and secret files of espionage, as well as type specimens of the 50’s and 60’s.

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Enea by Clase bcn, Spain

Opinion by Richard Baird.

Catalogue for furniture design and manufacturing business Enea designed by Clase bcn

Enea is a contemporary furniture manufacturer with a site in the Basque Country. Collaborating with designers Josep Lluscá, Gabriel Teixidó and the trio Lievore Alhterr Molina, Enea has developed a catalogue of versatile, comfortable, durable and functional products for the private and commercial markets.

Seeking to differentiate itself from its competitors and with a desire to avoid cliches of the industry, Barcelona based graphic design studio Clase bcn developed a distinctive brand identity treatment for Enea that reflects the company’s Basque origin in a distinctive and contemporary fashion and, using a striking spartan style, references industrial manufacturing. This was visualised through type, colour, image contrast and print, and launched alongside Enea’s latest range which coincided with the Milan Furniture Fair. The project extended to business cards, brand guidelines and brochure.

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