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Nick & Johnny by Scandinavian Design Group

Opinion by Richard Baird.

Packaging for Swedish Snus brand Nick & Johnny created by Scandinavian Design Group

Nick & Johnny is a high quality, flavoured, moist powder tobacco known as snus. Launched in 2006 and produced by Stockholm based manufacturer Swedish Match Nick & Johnny has grown to become the fourth largest snus brand on the Norwegian market. Over this period the packaging has been through several iterations, the latest of which was created Scandinavian Design Group.

The group was commissioned to develop a new packaging treatment that would reinforce Nick & Johnny’s position as an alternative product among Norwegian and Swedish snus users, portray a knowledge and craftsmanship, and establish a more contemporary profile. This was achieved through a contrast of script, bold serif typography and a mix of white, coloured and metallic inks bound by the appearance of a hand painted print finish. Each product is described by Scandinavian Design Group as now carrying a unique expression that avoids cannibalizing the clarity of the brand.

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Jamsheed Laneway designed by Cloudy Co.

Opinion by Richard Baird.

Logo with graffiti spray detail and fluorescent ink print finish designed by Cloudy Co. for Jamsheed's Laneway variety

Jamsheed is a Yarra Valley boutique winery named after a Persian king that, according to ancient writings, through his fondness for storing fresh grapes in jars discovered wine. Jamsheed recently worked with Melbourne based Cloudy Co., the design studio behind its brand identity, on the launch of its new Laneway label, a variety created specifically for the growing Japanese wine bar market.

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The Bone Line designed by Inhouse

Opinion by Richard Baird.

Branding for The Bone Line designed by Inhouse

The Bone Line is a New Zealand winery with a name that references the K—T Boundary, a thin band that runs close to The Bone Line’s location in the Waipara Valley, and that marks the end of the Mesozoic Era and the extinction of the dinosaurs. Auckland based graphic design studio Inhouse worked with the winery to establish a distinctive packaging and identity treatment. Like many good wine label solutions, Inhouse have taken its cues from the provenance of the wine. While conventional, this approach benefits from a significant regional prehistory that ties in well with the themes of age and vintage, and is effectively visualised through a contrast of type reduction, the detailed texture of fossil photography and a black, white and copper colour palette.

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