The Palomar Restaurant is located at the heart of London’s Soho district with a menu that is described as being reflective of the foods of modern-day Jerusalem and influenced by the cultures of Southern Spain, North Africa and the Levant. Its interior features a zinc kitchen bar, mosaic marble and reclaimed parquet floors, marble surfaces, oak panelled walls, a skylight providing natural light and royal blue leather upholstered furniture.
The restaurant’s graphic identity, created by Here, intends to conjure up the “romantic and nostalgic feelings of bygone days” and draws its inspiration from and establishes a continuity with, many of the classic details of the restaurant’s interior, whilst also reflecting the crafted nature of its menu. This is done through the graphic detail of a hand drawn script and uppercase extended sans-serif typography, and materially using the texture of uncoated paper and the gloss and perceived quality of a gold block foil. This links a variety of assets that included menu design and coasters, neon signage and business cards. This post was updated December 2017 with images of The Palomar Cookbook, also designed by Here.
London-based design studio ico Design have recently completed their brand identity work for Mark Milton, a jeweller with a family heritage within the industry that dates back to 1947, and who carefully selects and retails a range of necklaces, earrings, bracelets and rings for women.
Bound by the theme of curation, ico Design’s solution provides the Mark Milton brand with a high quality communicative breadth through an asset architecture that includes a monogram, print and packaging, still life and model photography, website and an editorial approach to blogging.
Established in 1891 by Karl and Berta Fazer and located in Helsinki district of Kluuvikatu, Fazer began life as a French-Russian conditory that has grown to become one of Finland’s largest food companies, working within the bakery, confectionery, and work-place restaurant sectors. Summer 2013 saw the return of Fazer’s café chain to Helsinki with locations in the centre of the city and in the districts of Munkkivuori and Tampere with more to follow.
Scandinavian graphic design studio Kokoro & Moi worked with Fazer to develop a new brand identity for its café chain—which included logo, print, packaging, signage, interior design and a clothing range—based around the custom typefaces Fazer Grotesk and Fazer Chisel drawn from signage that hung above Fazer Café’s original Kluuvikatu location.