BPO


OTHR by Franklyn, United States

Opinion by Richard Baird.

Branding by New York-based design studio Franklyn for innovative product design company OTHR

OTHR creates unique objects that take advantage of new production methods and materials, and brings together the world’s best designers and transformative technologies. OTHR’s objects exist at a point where art and design intersect, are simple, practical but desirable in form, and are manufactured and individually numbered to order in a way that has minimal environmental impact.

OTHR designers include British designer Sebastian Bergne, Claessen Koivisto Rune from Stockholm and New York studio Todd Bracher. These designers contribute to a diverse catalogue of objects for juicing, cutting and holding, and share the philosophy of owning fewer but better things.

With simplicity at the centre, New York-based graphic design studio Franklyn created a new brand identity and delivery system to compliment the extraordinary nature of OTHR’s products. This included logotype and logo design, and extended to illustration, packaging and posters.

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Frameline 40 by Mucho, United States

Opinion by Richard Baird.

Brand identity and stationery by Mucho for San Francisco based LGBT film festival and nonprofit arts organisation Frameline.

Frameline is a San Francisco-based nonprofit arts organisation and LGBTQ film festival that intends to change the world through the power of gay cinema, and to connect filmmakers with audiences locally and internationally. Graphic design studio Mucho worked with Frameline on its brand identity and campaign for its 40th LGBTQ film festival, delivering a system based around a framing device, a bright and diverse colour palette and contemporary sans-serif typography. This links membership cards, stationery, business cards and tote bags, as well as campaign material such as invitations and posters. This post was updated June 2017 with images of Framline 41 campaign material, also designed by Mucho.

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Freewheel by Collins, United States

Opinion by Richard Baird.

Logo and brand identity by New York based graphic design studio Collins for Freewheel, a wi-fi only mobile phone service

Freewheel is a dedicated Wi-Fi only mobile phone service launched by American cable television company Cablevision. Freewheel allows people to break free from contracts by providing unrivalled communications accessibility without large and expensive data plans and hidden fees. This is made possible by a network of over a million Wi-Fi hotspots.

Freewheel’s egalitarian intention and connectivity is effectively expressed by its visual identity, created by New York based studio Collins, through a unifying flag-based graphic device, which then expands into a bold, dynamic and multi-coloured visual language of lines and intersections and a similarly styled logotype. These go on to link print communication, packaging and website with a youthful and empowering quality.

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