OTHR by Franklyn, United States
Posted: Filed under: Art and Design, Graphic Design Reviews, Logo Reviews, Retail | Tags: American Design, Brand Identity, Brand Identity Reviews, Branding, Branding Agency, Branding Blog, Branding News, Coloured Paper, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Franklyn, Designed in New York, Fonts in Use: Gotham, Fonts in Use: Stanley, Fonts in Use: Univers, Geometric Pattern, Homeware, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Opinion, Minimal Design, Minimal Logos, Minimal Package Design, Minimalist Brand Identities, Retail Logos, Sans-serif Logotypes, The Best Brand Identities of 2016, Type Foundry: Optimo, Uncoated Papers & Cards, Visual Identity Design Blog Comments Off on OTHR by Franklyn, United StatesOpinion by Richard Baird.
OTHR creates unique objects that take advantage of new production methods and materials, and brings together the world’s best designers and transformative technologies. OTHR’s objects exist at a point where art and design intersect, are simple, practical but desirable in form, and are manufactured and individually numbered to order in a way that has minimal environmental impact.
OTHR designers include British designer Sebastian Bergne, Claessen Koivisto Rune from Stockholm and New York studio Todd Bracher. These designers contribute to a diverse catalogue of objects for juicing, cutting and holding, and share the philosophy of owning fewer but better things.
With simplicity at the centre, New York-based graphic design studio Franklyn created a new brand identity and delivery system to compliment the extraordinary nature of OTHR’s products. This included logotype and logo design, and extended to illustration, packaging and posters.
Frameline 40 by Mucho, United States
Posted: Filed under: Art and Design, Film, Fonts in Use, Graphic Design Reviews, Logo Reviews | Tags: American Design, Brand Identity, Brand Identity Reviews, Branding, Branding Agency, Branding Blog, Branding Reviews, Brochure Design, Colour in Use: Blue, Corporate Identity Design, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Mucho, Designed in California, Designed in San Francisco, Fonts in Use: Avenir, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Design Trends: Clever Logos, Logo Designs, Logo Opinion, Logotypes, Metallic Spot Colours, Minimal Design, Minimal Package Design, Modernist Brand Identities, Poster Design, Sans-serif Typography, Spot Colours, The Best Brand Identities of 2016, The Best Graphic Design Work of 2016, The Best Packaging of 2016, The Very Best of 2016, Ticket Design, Tote Bag Design, Typography Comments Off on Frameline 40 by Mucho, United StatesOpinion by Richard Baird.
Frameline is a San Francisco-based nonprofit arts organisation and LGBTQ film festival that intends to change the world through the power of gay cinema, and to connect filmmakers with audiences locally and internationally. Graphic design studio Mucho worked with Frameline on its brand identity and campaign for its 40th LGBTQ film festival, delivering a system based around a framing device, a bright and diverse colour palette and contemporary sans-serif typography. This links membership cards, stationery, business cards and tote bags, as well as campaign material such as invitations and posters. This post was updated June 2017 with images of Framline 41 campaign material, also designed by Mucho.
Freewheel by Collins, United States
Posted: Filed under: Logo Reviews, Technology | Tags: American Design, Brand Identity, Brand Identity Reviews, Branding, Branding Agency, Branding Blog, Branding Reviews, Corporate Identity Design, Creative Packaging, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Collins, Fluorescent Ink, Graphic Design, Graphic Design Blog, Information Technology, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Design Trends: Clever Logos, Logo Designs, Logo Opinion, Logotypes, Minimal Design, Minimal Package Design, Modernist Brand Identities, Packaging Company, Sans-serif Typography, Spot Colours, Technology Logos, The Best Brand Identities of 2016, The Best Graphic Design Work of 2016, The Best Packaging of 2016, The Very Best of 2016, Typography Comments Off on Freewheel by Collins, United StatesOpinion by Richard Baird.
Freewheel is a dedicated Wi-Fi only mobile phone service launched by American cable television company Cablevision. Freewheel allows people to break free from contracts by providing unrivalled communications accessibility without large and expensive data plans and hidden fees. This is made possible by a network of over a million Wi-Fi hotspots.
Freewheel’s egalitarian intention and connectivity is effectively expressed by its visual identity, created by New York based studio Collins, through a unifying flag-based graphic device, which then expands into a bold, dynamic and multi-coloured visual language of lines and intersections and a similarly styled logotype. These go on to link print communication, packaging and website with a youthful and empowering quality.
