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Le Naturel designed by Moruba

Wine packaging designed by Moruba for Le Naturel

Le Naturel is an all-natural wine created without the use of sulphites by Spanish producer Vintae. Vintae describes itself as an innovative, young and dynamic enterprise, representing the avant-garde and revolutionising different aspects of the wine-growing industry.

The wine’s packaging, developed by Moruba, embraces an unusual and distinctive change in communicative priorities, discarding the perceived high qualities of foil and tactile papers, verbose narrative, the themes of heritage, craft and provenance typically associated with the industry and instead leverages an increasing popularity for typographic and ink austerity. This approach places weight on a single piece of information—the established relationship between freshness and best-before dates—and utilises ubiquitous sans-serif typography to convey this with honesty and precision whilst reflecting the brand’s avant-garde approach.

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OAC – Only At Christmas designed by Believe In

Packaging for Christmas gift OAC - Only At Christmas designed by Believe In

UK based design studio Believe In have produced a festive gift to thank clients, friends and suppliers. Blended by hand by a small team of artisan producers in Devon, the orange and chocolate liqueur is contained within a black gloss bottle and a warm copper metallic paper tag provided by GF Smith with a white ink print finish. It is combination that delivers a distinctive contrast of colour and surface texture that neatly reflects the duality of the name OAC – ‘Only At Christmas’ and ‘Orange And Chocolate’ – and captures the creativity and collaborative nature of the studio, while the signature details, numbers and the space for festive messages keep it personal with a crafted, batch produced sensibility.

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Allsorts designed by Bond

Packaging designed by Bond for confectionery Allsorts

Lovely new packaging design by Helsinki based studio Bond for liquorish confectionery brand Allsorts that brings the “distinctive shapes and colours of the liquorice into the forefront of the design” with simple, iconic geometric illustrative detail and a bright colour palette, enhanced by the black background of a card box structural solution. An approach described by Bond as resulting in a “bold and playful packaging design that allows consumers to easily identify the different varieties.”

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