Goa Arkitektkontor is an Oslo based architecture studio, established in 2012 by Johannes Ludvigsen Goa, that provides planning, regulation and architectural design services. The studio has a philosophy that sees restrictions such as economy, building regulations and social attitudes as opportunities, believes in simplicity and, a little unusually, is not afraid to be banal. These ideas are neatly resolved through a new brand identity, which included a new logo, stationery set and leather folder, created by Heydays.
Opinion by Richard Baird.
Cemento is the UK distributor of an Italian lightweight concrete product that can be used for wall panelling and furniture. Inspired by brutalist design — a movement that grew out of early 20th century modernist architecture and described by Wikipedia as being “linear, fortresslike and blockish” — London based studio S-T developed a visual identity for Cemento that included logo, logotype, brand guidelines, tote bag, box tape, brochure, postcards and business card design.
Using geometric form, sans-serif typography, dyed material choice, white ink, a repeating pattern and limited colour palette, S-T establishes a robust and distinctive solution that reflects the modular and functional nature of concrete, the aesthetic qualities of the product, and its adoption by contemporary furniture and interior designers.