BPO


Longton designed by Longton

Logo and black block foil business card design by Longton

Longton is a Melbourne-based multidisciplinary design studio, established in 2012 by Michael Longton, that offers its clients holistic design solutions built on Michael’s past experience—under his previous agency And—with large, international businesses such Sony Music, Billabong, Stussy and Warner Music.

The studio’s brand identity—an unusual, modernistic arrangement of neutral sans-serif characters, recurring circular forms and a single consistent line weight forming a logo—has a reductionist quality with the underlying qualities of a logic game or mind map. Its expanded letter-forms –  isolated by generous spacing but collectively united by the container—establish a simple, proprietary value that perhaps reflects the arrangement or coming together of external sources—be that information or experience—into a single and cohesive resolution.

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