BPO


Mattias Jersild designed by BVD

Logo and business card with an Indigo type-only design solution for Swedish copywriter Mattias Jersild created by BVD

Of all BVD’s recent projects, which includes their packaging for 7-Eleven – a blog favourite this and last week -, it is their work for Swedish copywriter Mattias Jersild that really stood out for me. It is an incredibly simple but wonderfully laid out, spaced and restrained solution that introduces variety through an interesting mix of lowercase, sentence case and uppercase typography set out as paragraphs and footnotes using the Swedish typeface Indigo. A choice that, by drawing on classic 15th and 16th century literary references, digitally adapting these to fit contemporary printing techniques and giving ‘optimal legibility to ordinary type sizes’ – works well to convey a sense of timelessness, professionalism and academia.

There is an honesty and straightforwardness in the uncoated nature of the paper, the single black ink print treatment and the way the logo-type sits unassumingly within the body of the content – marked only by a change to and motion of an italic – which feels complementary rather than appearing overtly individual. The absence of iconic or superfluous detail clearly places language at the very heart of the identity with a modernistic design sophistication and although I cannot read Swedish I have no doubt that there is a personal relevance to every word.

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Blanca designed by Lo Siento

Logo for dairy hub Blanca designed by Lo Siento

Blanca is a ‘dairy hub’ created to ‘mediate between two extreme poles of the industry; [milk] production and [consumer] knowledge’ and to ‘produce honestly, think critically and consume responsibly.’ Based around a simple stencil cut logo-type solution executed with a monochromatic simplicity and subtle craft cues, Blanca’s visual identity, developed by Barcelona-based brand and graphic design agency Lo Siento, manages to infuse and visually convey the disparate perceptions of commodity and care.

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Sifang Art Museum designed by Foreign Policy

Logo for gallery and creative space Sifang Art Museum, designed by Foreign Policy

Sifang Art Museum is a gallery and creative space located in the Pukou region of Nanjing, China dedicated to art, architecture and international collaboration. Their visual identity, a bilingual logo-type set across a collateral of unusual trapezoidal cut detail and monochromatic colour palette—developed by Singapore-based creative and strategic design agency Foreign Policy—draws together the themes of architectural space, the dimensionality created by light and shadow, the meeting of ideas and the built environment.

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