The Working Capitol by Foreign Policy, Singapore

Opinion by Richard Baird.

Branding and business cards for Singapore co-working space The Working Capitol by Graphic Design Studio Foreign Policy

The Working Capitol is a co-working space located within a historic building situated in Singapore’s Chinatown. It is described as being less of a start-up incubator and more of a community of knowledgeable people working at the intersection creativity, technology and business.

Its brand identity, designed by Foreign Policy, is based around the Euclidean Principle, a mathematical system of basic parts that contribute equally to the whole, without undermining their own individual value. This principle is also the basis of a trisection of brand values; to provide a good quality space, combined with a sense of contemporary lifestyle and the fostering of community.

These ideas, and the intersection of disciplines, are conveyed through a visual language that juxtaposes a technical precision alongside the creative and crafted, and throughout an interior of utility and bright colour. This interior draws further impact and distinction from an exterior structure which is firmly rooted in the traditional. The project went on to include signage and wayfinding, stationery and business cards.

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The Collection of A. Alfred Taubman by Franklyn, United States

Opinion by Richard Baird.

Visual identity and four-volume catalogue for The Collection of A. Alfred Taubman by Brooklyn based graphic design studio Franklyn

The late A. Alfred Taubman was an American real estate billionaire, philanthropist and former owner and chairman of Sotheby’s, who had built a significant art collection, valued at around $500 million, that included works by Raphael, Kandinsky and Picasso, amongst many others.

Following Taubman’s death this year, and with the hope of restoring his image after a price-fixing conviction in 2002, Sotheby’s held a private auction of his collection. To mark this event New York based graphic design studio Franklyn created a visual identity system that draws attention to the high-profile nature of the artists and the artwork for sale, and would share some of the personal aesthetic sensitivities of their former owner. The project went on to include monogram, signage and brochure design.

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Norwegian Presence by Bielke&Yang, Norway

Opinion by Richard Baird.

Catalogue for Norwegian Presence by graphic design studio Bielke&Yang

Norwegian Presence was an exhibition of handcraft and design, past and present, from Norway. It was held at Fuorisalone, which makes up part of Milan Design Week, and moved on to The Gifts & Interior trade fair in Oslo and 100% Norway in London. The exhibition featured 51 different products from 46 designers, with the intention of showcasing a diversity of approaches, innovations, skills and materials.

Norwegian Presence was made possible through a collaboration between Klubben (Norwegian Designers Union), contemporary craft proponent Norwegian Crafts, and Norwegian Icons, an organisation dedicated to raising the international awareness of Norway’s contribution to Scandinavian mid-century design. Other partners included paint manufacturer Jotun, stylists Kråkvik & D’Orazio, and graphic design studio Bielke&Yang, who were responsible for visual identity and print communication.

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