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Vocation Brewery by Robot Food, United Kingdom

Opinion by Richard Baird.

Illustrated packaging design by Robot Food for British craft beer brewery Vocation.

Vocation is a UK microbrewery, established and run by John Hickling, with a range of craft beers that have distinctive and punchy flavour profiles, and a visual identity, packaging design and naming convention created by Leeds-based studio Robot Food. This draws on the tropical, fruity, floral and hoppy characteristic of the range, and the brewery’s fearless, daring and renegade attitude.

This post was updated March 2017 to include Vocation’s latest release, a range of craft lagers that acknowledge the increasing interest in the subtle complexities of pilsner. Robot Food drop the detailed illustration and dark backgrounds in favour of a lighter and brighter approach with the intention of expressing the crisp and fresh qualities of these new varieties whilst working in an alternative take on the brewery’s renegade attitude.

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Fosnavåg Konserthus by Heydays, Norway

Opinion by Richard Baird.

Animated logo for Fosnavaag Cultural Centre designed by Heydays

Fosnavåg is a city on the island of Bergsøya, situated off the west coast of Norway not far from the Altantic Ocean. It is home to a variety of maritime businesses including fishing, logistics and shipbuilding, and now the location of Fosnavaag Cultural Centre, a new concert hall founded by the local community.

Fosnavaag Cultural Centre’s brand identity, created by Scandinavian graphic design studio Heydays, explores the relationship between Fosnavåg and the Atlantic Ocean—the foundation of local industry and culture, the point at which old weathered buildings meet a precise and contemporary structure, technology and innovation, and the convergence of sea and music. This was visualised as an identity system that included dynamic animated logo and interactive signage, illuminated interior displays, t-shirts, badges and business cards.

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