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The Primal Kitchen designed by Midday

Logo for paleo diet inspired brand The Primal Kitchen designed by Midday

The Primal Kitchen is a UK based health food brand founded by nutritionist Suzie Walker with the intention of making the paleo lifestyle, a modern nutritional plan based on the presumed diet of Paleolithic humans, easier and more accessible. The Primal Kitchen commissioned design studio Midday to create a visual identity for the brand which would extend across the packaging for its cold pressed snack bar range and its website. By mixing now conventional but effective natural design cues such a typographic simplicity and a limited pastel colour palette, with a solid illustrative character drawn from the brand’s paleo inspiration the solution achieves both a familiarity and distinction.

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Intu designed by Heydays

Logotype by Heydays for Norwegian accounting and consultant firm Intu

Intu is a Norwegian accounting and consultation firm and real-time technological solutions provider located in the town of Bodø. Design agency Heydays developed a new brand identity solution for Intu—which included naming, logotype, business cards, print communication, custom typography and website design—based around the link between the firm’s two key services and the software it uses to deliver these efficiently.

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