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Nota Bene by Blok, Canada

Opinion by Richard Baird.

Branding for Toronto restaurant Nota Bene by graphic design studio Blok, Canada

Nota Bene is a restaurant, located on Toronto’s Queen Street West, with a menu made from locally-sourced and seasonal ingredients. It was opened by chef David Lee and business partners Yannick Bigourdan and Franco Prevedello in 2008, and was awarded “Best New Restaurant” by Toronto Life and enRoute Magazine soon after.

To coincide with the restaurant’s 2016 relaunch—which saw David Lee take sole ownership and the unveiling of a new menu and interior—Nota Bene worked with Canadian graphic design studio Blok to develop a new visual identity. This was inspired by David Lee’s approach to food and the restaurant’s new environment; a marriage of organic detail and contemporary materiality created by +tongtong, and runs across menus, stationery, business cards, postcards, coasters, packaging and website.

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Maaemo by Bielke&Yang, Norway

Opinion by Richard Baird.

Branding by graphic design studio Bielke&Yang for Norwegian two Michelin starred restaurant Maaemo

Design studio Bielke&Yang have worked with Norwegian two Michelin starred restaurant Maaemo to develop a holistic brand identity solution informed by the philosophies and creative practices of its unique dining experience and culinary expertise.

The studio’s brand identity design, which encompassed website, custom typography, colour, the tone and content of images, and the tactile finishes of welcome notes, magazines, business cards, folders and menu design, was created to collectively reflect, contribute to, and communicate Maaemo’s unique philosophy. A philosophy that sees innovative dishes created from organic and seasonal ingredients, farmed in a way that is sensitive to the ecology of their environment, and prepared with an original and creative mindset.

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Hello Ruby by Kokoro & Moi, Finland

Opinion by Richard Baird.

Branding for Hello Ruby by graphic design studio Kokoro & Moi

Hello Ruby is a Scandinavian company that offers an accessible and playful way for children to learn about technology, computing and coding, guided by Ruby, an illustrated character, and her animal friends. Founded in 2009, with the intention of being a small art project, and initially limited to a book, Hello Ruby has rapidly grown into a popular and comprehensive children’s computing brand, following a Kickstarter campaign in 2014.

Hello Ruby is a natural progression from the limited brick building tools of early learning and the spontaneity of drawing, to the infinite possibilities and creative freedom of the digital world. This step, and connection, proliferates Hello Ruby’s brand identity, developed by Finnish graphic design studio Kokoro & Moi, through brightly coloured blocks, hand cut paper-based type and pictograms, hand drawn illustration, and monospaced font. These unite work books and folders, business cards and website.

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