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STRP Biennial 2015 by Raw Color, The Netherlands

Opinion by Richard Baird.

Branding by Raw Color for Dutch art, technology and experimental pop culture festival STRP 2015.

STRP brings together art, technology and experimental pop culture, and connects these to a broad audience, and through its light art, interactive art and robotic performances, lectures, workshops, music and film events, offers a glimpse into the future. This culminates with the STRP Biennial, an indoor art and technology festival that provides visitors with an opportunity to experience the extent to which new technology reaches into popular culture, the arts, and their everyday lives. This year’s biennial took place in Eindhoven, hosted over 29,00 guests, and featured a visual identity created by graphic design studio Raw Color which covered a variety of print communication including brochures, posters and business cards.

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Libertine Liquor Bar by CODO, United States

Opinion by Richard Baird.

Visual identity and menu designed by CODO for Indianapolis liquor bar Libertine

Libertine is a bar and restaurant, located on Indianapolis’ Mass Avenue, that celebrates the pioneering American spirit with an emphasis on classic cocktails, craft distillers, boutique wines and an evolving menu. It is recognised as one of the best restaurants and bars in the country, and as being instrumental in the city’s growing and continued support of local food and independent restaurants.

A light wood bar, steel rails, exposed utilities, red brick walls and I beam, comfortably sit alongside the ornament of crafted lamp shades, cast deer head, uncovered floor and the retrospective character of vintage jugs and jars. This contrast of utility and flourish, retrospection and a current favour for the crafted also make its way into Libertine’s visual identity, developed by design studio CODO and including menus, branded matches and hand painted signage.

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Finchtail by Believe in, United Kingdom

Opinion by Richard Baird.

Visual identity and packaging designed by Believe In for Finchtail and its mobile phone and tablet stand

Finchtail is dedicated to the design and manufacture of simple, useful and sustainable solutions to everyday problems. Its first product, a low-cost, flat-packed card tablet and mobile phone stand, features a distinctive brand identity and packaging design treatment developed by UK based graphic design studio Believe in. Monospaced type and corrugated card sit alongside die cut detail, white ink, a bold pattern and a bright dyed board, carefully balancing moments of utility, quality and aesthetic flourish. Alongside visual identity and packaging design, Believe in went on to create point-of-sale, website, marketing materials and a stop-frame video in collaboration with Thank You Mam.

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