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APartMENT by UMA, Japan

Opinion by Richard Baird.

Wordmark, signage and facade by UMA for property development APartMENT in the new creative hub of Osaka's Kitakagaya area

APartMENT is a residential property development in Kitakagaya, a former industrial area of Osaka, Japan. It is part of the Kitakagaya Creative Village Project, an initiative to turn an area, left unused since 1988 following the withdrawal of Namura Shipbuilding Co., into a creative hub. With recent investment many of the warehouses and sprawling factory buildings have been turned into creative spaces and facilities to attract artists, architects and arts organizations.

Working in collaboration with 8 artists, APartMENT is an effort to renovate worker’s housing of Kitakagaya’s industrial past for these new creative inhabitants. This development goes beyond architecture, also encompassing contemporary art, product design and lighting, new technology, interior design and landscaping. APartMENT is made up of three floors, has 18 apartments and a “tool box project” / workshop that allows residents to “edit” their space. It also features a brand identity by local studio UMA. This included naming, wordmark, signage and facade design.

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IDES by Swear Words, Australia

Opinion by Richard Baird.

Business card with blind emboss and white block foil detail by graphic design studio Swear Words for Melbourne restaurant Ides

IDES began as a monthly pop-up restaurant with an inventive approach to cuisine, created by former Attica sous chef Peter Gunn. A year into the business, and to coincide with the development of a permanent space in the Melbourne suburb of Fitzroy, Peter Gunn worked with graphic design studio Swear Words to develop a new visual identity that would more effectively express the level of quality and service at IDES. Swear Words’ work manages to capture a sense of the immediacy of ideas and the quality of the final dishes through a juxtaposition of typographical utility, materiality, form and image across business cards and menus.

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Kimski by Franklyn, United States

Opinion by Richard Baird.

Brand identity and signage by New York studio Franklyn for Chicago’s Korean Polish street food restaurant Kimski

Kimski is a Korean-Polish street food restaurant, created by Ed Marszewski and chef Won Kim, located in the Bridgeport area of Chicago. The restaurant has a distinctive interior of geometric wood panelling, bright yellow stools, utilitarian booth seating, wood panelled ceiling and concrete floor with a warehouse quality in its space, shape and box-like exterior. In contrast, Kimski’s brand identity, developed by New York graphic design studio Franklyn and informed by the mash-up of culture, is a full of illustrative flourish, colour and character. This runs across menus, coasters, business cards and t-shirts, and punctuates dark exterior as backlit signage.

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