Les Orenetes is a fashion boutique located in Torredembarra, a small town in the Catalonia region of Spain. The boutique’s identity, created by visual communication and graphic design studio Mucho, is a lovely mix of light, geometric single line weight typography and monogram with subtle flourishes, and a rich mix of hand-drawn illustrative, calligraphic and watercolour detail.
Speisenklub is a Neukölln based members only culinary club and event that takes place on the last Sunday of each month in different locations in and around Berlin. The club’s identity, created by visual communication and graphic design studio Mucho, applied to membership cards and a preservatives range, mixes the classic and ‘special occasion’ aesthetic of decorative cutlery and fine china, executed with a solid contemporary fill and subtle restaurant rosette style layout, the organic, traditional and personal hand-drawn qualities of a script and the utilitarian sensibilities of a stencil cut uppercase sans serif set across a simple adhesive label packaging treatment. It is a simple and communicative combination that neatly resolves high quality and homemade values with a sense of locality, practicality and perhaps reflects the commoditised history of preserves.
This week sees the launch of Barcelona-based brand and graphic design agency Lo Siento’s new visual identity. Created out-of-house by international studio Mucho, the solution blends a modern serif logo-type with a reductionist approach to letter-forms through reification and an industrial, hand-stenciled treatment across the business cards to visualise an unusual industrial and artisan design philosophy.