BPO


Lux Capital by Mucho, United States

Opinion by Richard Baird.

Brand identity and animated logo for Lux Capital by Mucho, United States

Lux Capital is an American venture capital firm investing in the fields of science and technology, partnering with inventors who challenge the status quo and what we currently understand as the laws of nature to bring futuristic ideas to life.

Graphic design studio Mucho developed a simple brand identity for Lux Capital that expresses the collaborative nature of today’s innovations, and the remixing of ideas, by drawing out and emphasising the × and + within the name through the angle of the logotype. It is a simple typographical observation given a relevant conceptual basis. This then extends across business cards, note cards, stationery and website.

Continue reading this article


InsideSource by Mucho, United States

Opinion by Richard Baird.

Brand identity and branded tote bag by Mucho for office space planning, design and project management company Inside Source

InsideSource is an American office space planning, design and installation business with 25 years experience and past clients that have included Facebook, Box, Shutterfly and Tango. InsideSource worked with graphic design studio Mucho to help them better express who they are and what they do through a new visual identity. This was achieved using a modular and custom type-based system that runs across tote bags, stationery, business cards, website and fleet.

Continue reading this article


Héctor Ayuso by Mucho, Spain

Opinion by Richard Baird.

Branding for OFFF Festival founder and director Héctor Ayuso by graphic design studio Mucho

Héctor Ayuso is the founder and director of renowned festival OFFF, a celebration of creative process that takes place each year in the Spanish city of Barcelona. Héctor recently looked to graphic design studio Mucho to help define and express who he is and how he works through a new visual identity. This extends across business cards, postcards and moodbook, and features loose hand drawn type, diverse imagery, material texture and craft finishes.

Continue reading this article