Echo is an American investment firm founded by, and working for, ‘Millennial’ entrepreneurs in the consumer packaged goods sector. The firm emerged from the Denver based Consolidated Investment Group with a mission to support and collaborate with young trend-setting companies with revenue streams between $1m and $10m, and products that are innovative, first-to-market, have positive social impact and good ethical standards.
Echo’s brand identity, created by Californian graphic design studio Trüf, mixes a bold geometric logotype, logo animation and patterns with multiple weights of Gotham with the intention of conveying the firm’s forward-thinking and Generation Y nature whilst maintaining a consistent professional image.
The Confidante is a group of CEOs who draw on their extensive networks to provide business leaders with tailored executive coaching and mentoring services. Designed by Re: Sydney, The Confidante’s new brand identity effectively visualises the confidential and discretionary nature of their work and the executive level of their service through a simple negative space keyhole logo that has been given visual and communicative breadth alongside ornate door handle photography, a contrast of bold sans-serif and fine serif typography, and the perceived high quality of dark paper and a copper foil print finish.
Peter Dibdin is a photographer who brings creativity, technical knowledge, professionalism and a personal approach to both studio and location shoots for clients working within the commercial, private, arts and editorial sectors. Following a recent move to a studio in Edinburgh’s creative hub of Summerhall, Peter commissioned long-term collaborator O Street to refresh his brand identity in a way that would reflect his new surroundings.
Based around a bold contemporary mark that blends the traditional and individual craft origins of a monogram with what looks like an abstract aperture or ring light, the near neutral sans-serif characters of a logotype built from Pragmatica, and a black ink across a grey boards, Peter’s new visual identity manages to balance personal service with a modernistic neutrality and a cool urban utility. These effectively frame and draw out, through contrast, the colour, detail and people-centric nature of Peter’s portfolio online.