Posted: February 12, 2014 Filed under: Packaging Reviews, Technology | Tags: Best Packaging Designs, Black Block Foil, Brand Identity, Brand Identity Design, Branding, Branding Blog, Business Card Design, Colourful Business Cards, Creative Packaging, Designed by Mash Creative, Designed in California, Fluorescent Ink, Logo Design & Branding Blog, Mobile Phone Accessory Packaging, Negative Space Logos, Packaging Company, Packaging Design Blog, Packaging News, Packaging Opinion, Responsive Websites, Sans-serif Logotypes, Spot Colours, Stationery Design, Technology Logos, Technology Packaging, The Best Brand Identities of 2014, The Best Logo Designs of 2014, Visual Identity Design Blog, Website Design
uBear is a high-end mobile phone, tablet and laptop accessories business located in Los Angeles, California. Their visual identity, developed by Hype Type Studio and Mash Creative, included a new logo, stationery set, packaging and responsive website.
By utilising the bold graphic detail of diagonal stripes, sans-serif type, a bright and diverse colour palette, fine diagrammatic illustration, foils and varnishes and a simple bear icon, Hype Type Studio and Mash Creative’s solution effectively infuses familiar technological cues, a robust and practical industrial sensibility with an accessible, high quality, and distinctive dimension.
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