BPO


VBMS by Studio Dumbar, Netherlands

Opinion by Richard Baird.

VBMS logo, visual identity and stationery by Studio Dumbar.

Visser & Smith Marine Contracting is the market leader for subsea power cable installation in Europe. It provides and lays grid-to-grid connections for offshore wind farms and similar facilities. Following investment from and partnership with dredging and marine experts Boskalis, Studio Dumbar worked with VMSC, now named VBMS (VolkerWessels Boskalis Marine Solutions), to provide strategy, brand identity design and creative direction that would help launch this new partnership onto the international market place. This included brochures, business cards, stationery and signage.

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Mauritshuis designed by Studio Dumbar

Monogram and print with metallic paper and spot colour detail designed by Dumbar for Mauritshuis

Mauritshuis is an art museum and state-owned building constructed in the 17th century and located in The Hague. The building is described as being a fine example of Dutch Classicist architecture. It was formerly the residence of count John Maurice of Nassau and has been home to the Royal Picture Gallery since 1822. Today it houses a plethora of Golden Age masterpieces, including works by Rembrandt, Jan Steen and Vermeer.

Following a two-year period of refurbishment the building was reopened in the summer of 2014. To coincide with this occasion a new brand identity was commissioned. Designed by Studio Dumbar this new brand identity, a mix of metallic inks and dyed papers, a serif monogram and contrasting sans-serif type, full bleed and cropped images, over-print detail and bright contemporary spot colour, neatly reflect the contemporary revitalisation of a classic building and gallery.

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Winecast designed by Anagrama

Packaging designed by Anagrama for online wine-tasting, curation and delivery service Winecast

Winecast is a Dutch ‘online wine-tasting’, curation and delivery service that takes the likes, dislikes and habits of subscribers and provides them with a personalised and customisable collection of six wines that are then sent out each month.

Winecast’s brand identity, which consists of a logo-type, packaging, stationery and website solution developed by multidisciplinary design agency Anagrama, draws on the unbleached boards and papers of the postal service, the perforations and rippled edges of postage stamps, the efficiency of a sans-serif, and the contemporary on-trend sensibilities of a single line weight logo-mark and unites them as die cut stickers, stamps and screen prints across the uncoated surfaces of the wine boxes.

These utilitarian cues are intelligently juxtaposed alongside the detail and flourish of an old style serif logo-type to add a more conventional but clearly communicative sense of heritage and high quality to the wine’s mail-ordered convenience and its modern, algorithmic selection.

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