Opinion by Richard Baird.
Bruce Juice is a 100% raw, cold pressed, fruit juice and plant milk brand new to the Australian market. It launched this year with five juice and vegetable blends, Red, Redder, Orange, Greener, Golden and Nutter, an almond milk, and a packaging and visual identity treatment by New Zealand based graphic design studio Marx Design.
Using a mix of illustration and texture, loose hand drawn logotype and custom typography, bright but natural colour and plenty of white space, and by balancing visual impact and communicative clarity, familiarity and originality, Marx Design helped Bruce Juice to realise their desire to establish a contemporary and playful brand personality that would also secure a strong health-focused market positioning.
Selected by Richard Baird.
A round-up of some of the best logo, brand identity, print and packaging design projects from across New Zealand reviewed and published on BP&O. Featured studios include Marx Design, Inhouse, Richards Partners and Studio Alexander, and cover a variety of clients, industries, and categories, from food and drink to architectural studios. This collection encompasses simple logo and stationery projects, broader brand identity experiences and an annual report.