Calepino is a french manufacturer and brand of “traditional yet technical notebooks with an authentic vintage spirit” made from 100% recycled, locally sourced paper, covered with a cardboard from a factory with a heritage dating back to 1927 and assembled by hand.
Calepino’s brand identity and print, recently designed by Florida based Studio Birdsall, juxtaposes the earthy craft textures of an uncoated and unbleached material choice of the covers alongside the bright, bleached white substrate and stamp-based print finish of the stationery, a choice that ties them neatly to the interior pages of the notebooks. These are united by the shared economy of a bright single colour print finish, a subtle multi-functionality in the recurring ruler detail and the simple sans-serif efficiency and practicality of an extended, uppercase and well spaced logotype created from Univers. The serifs of italic typeface Cochin adds a small detail and flourish that counters the strong utility set by the materials and print finish. Both Univers and Cochin neatly reflect the origins of the Calepino brand through their own history as products of French type foundry Deberny & Peignot.
Bedre Kommunikasjon is a oslo-based consulting firm, run by communication specialist Nils M. Apeland, that offers personal, professional and independent advice to business, drawn from 20 years of analysis, strategy, promotion, media relations and crisis management experience.
Multidisciplinary design agency Work In Progress recently worked with Nils to develop a new visual identity solution which included a logo, business card and stationery design that, through a concept that plays on the name Bedre Kommunikasjon, Norwegian for “better communication”, and visualised through a word-puzzle device with hidden messages highlighted by the recipient across a notebook and business card, conveys the themes of communication and analysis in a distinctive way.
Based around a WT monogram, created by typographer Spencer Charles, utilised as a mix of embosses, carved in seals and simulated watermark, and using purple cloth, black leather, cream paper and handmade coffee pottery, Bunch’s solution embraces a strong crafted quality alongside a more contemporary use of space and type.