Opinion by Richard Baird
By purchasing overcapacity from international telecom networks, Fogg Mobile provides a fixed cost mobile data traffic service for people who want to avoid unexpected roaming bills when travelling abroad. Through the animate and evolving qualities of computer generated imagery and a combination of unbleached paper, stitching, flat coated colour and silver polypropylene, Fogg’s visual identity, created by Kurppa Hosk and developed by Bunch, delivers an interesting physicality and travel utility to a digital service alongside the more conventional technological cues of recurring geometric typographic form.
Townhouse is a hotel designed and ‘curated’ by The Kastiel Family and located at the heart of the Tel Aviv. Based around tactile material and print finish, a mixed typographical approach in conjunction with a simple sans-serif logo-type and monogram, Townhouse’s visual identity, created by boutique design studio Koniak, frames the traditional crafted luxury of the hotel’s interior fixtures and fittings with a contemporary restraint and lack of superfluous detail.
Madefire is a browser-based digital publishing platform and app created by Ben Wolstenholme, Liam Sharp and Eugene Walden to aid graphic novelists in the development and sharing of motion books and to provide readers with a new and dynamic digital experience. International design agency Moving Brands was responsible, from inception, for developing and defining Madefire’s purpose, visual identity, complementary assets, printed collateral and digital interface.