HEMA is an international retailer established in 1926 with over 400 shops across the Netherlands, Belgium, Luxumberg and Germany. HEMA typically sells own brand products across a variety of categories including clothing, food, gardening tools, office supplies and homeware. Studio Kluif has been involved in the branding and packaging of these products since 2002 and designed this year’s new range titled ‘Grow Your Own’ that blends illustration and photography to deliver a functional and aspiring pack design.
Saxton is a new range of ciders from New Zealand brewery McCashins developed for fresh food retailer Woolworth’s, Australia. The products identity and packaging, developed by Supply, utilises a classic 17th, 18th and 19th century botanical fruit print and engraving illustrative style to communicate a hand-crafted sensibility.
Volim is a high quality brand of honey produced in a small Serbian village using traditional recipes and produced in limited volumes. The brand’s name, identity and packaging was developed by Prague based design agency Kitchen and captures a rural and idyllic setting with a series of warm illustrations.