Oggu is a Dutch brand of soft drink, the first European brand to use only 100% organic ingredients and owned by Organic Beverages. They approached the Amsterdam office of Design Bridge to develop a name, identity and packaging for their premium range. Based around the idea of ‘Delicious Purity – with a twist’ the name is a combination of the words organic and gusto (taste in Italian).
Easy Bean created in 2007 by Somerset based Christina Baskerville is a ready meal product made from 100% natural ingredients, hand prepared in small batches and retails in a number of stores including Waitrose, Sommerfield and John Lewis. This month the range will expand to include two new varieties which will be the first Fairtrade ready meal on the UK market.
Bakonybéli is a line of premium Hungarian jam that includes blackberry, rose hip and mulberry varieties. The packaging and labels, designed by Dora Novotny, were required to blend a sense of playfulness and exclusivity to position the products as a high quality gift item.