Heyday by Collins
Posted: December 7, 2018 Filed under: Packaging Reviews, Retail, Technology | Tags: American Design, Best Packaging Designs, Brand Identity, Brand Identity Reviews, Branding, Branding & Packaging of 2018, Branding Agency, Branding Blog, Branding News, Branding Reviews, Coloured Paper, Copy Opinion by Seth Rowden, Copywriting, Creative Packaging, Custom Typefaces & Logotypes, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Collins, Designed in New York, Form Language, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logotypes, Material Thinking, Minimal Design, Minimal Logos, Minimal Package Design, Minimalist Brand Identities, Packaging Company, Packaging Design, Packaging Design Blog, Packaging Design Resource, Packaging News, Sans-serif Logotypes, Sans-serif Typography, Smile In The Mind, Structural Package Design, The Best Graphic Design Work of 2018, The Very Best of 2018, The Very Best Packaging of 2018, Uncoated Papers & Cards, Visual Identity Design Blog Comments Off on Heyday by CollinsOpinion by Richard Baird & Seth Rowden
Heyday is a range of 150 moderately-priced high-quality own-brand consumer tech products from American retailer Target and their first foray into the electronics and tech accessories sector. The range includes battery packs and chargers, cables, covers and wireless speakers amongst many other products. These share a form language that balances an everyday simplicity, robustness and utility with novelty and cheerfulness by way of shape, colour and materiality. Heyday’s visual identity and packaging design, developed by New York and San Francisco-based Collins in collaboration with Target Creative, is deceptively simple, it is loaded with a bunch of neat ideas that recognise, not just how product is presented and its value and functionalities communicated in store, but also how these products migrate and seek attention online. This can be seen in the approach to product, packaging and lifestyle photography.
Senja Cosmetics by Werklig
Posted: November 26, 2018 Filed under: Fitness, Health and Beauty, Packaging Reviews | Tags: Best Packaging Designs, Bottle Packaging, Brand Identity Reviews, Branding Blog, Branding Reviews, Cosmetic Packaging, Creative Packaging, Design Blog, Design For Print, Design Opinion, Design Reviews, From Europe, From Scandinavia, Graphic Design, Graphic Design Blog, Logos, Minimal Design, Minimal Logos, Minimal Package Design, Organic Packaging, Packaging Company, Packaging Design, Packaging Design Blog, Packaging Design Resource, Packaging News, Sans-serif Logotypes, Sans-serif Typography, Skincare Comments Off on Senja Cosmetics by WerkligOpinion by Richard Baird.
Senja is a Scandinavian premium cosmetics brand, founded by Senja Parkkinen, with a range of toners, cleansing foams and oils made from active natural ingredients all manufactured in Finland. With a desire to communicate an all-natural and contemporary positioning and capture the fresh air and harsh environmental conditions that produced many of these ingredients, the brand worked with Werklig to develop a new visual identity that would extend across packaging and printed communications. This is made up of a distinctive black, green and purple gradient, the simple letterforms of a custom logotype and a series of nature-inspired still life sculptures.
Unfolded by Commission
Posted: November 19, 2018 Filed under: Art and Design, Graphic Design Reviews, Packaging Reviews | Tags: Best Packaging Designs, Black Block Foil, Blind Emboss, Brand Identity Reviews, Branding & Packaging of 2018, Branding Blog, Branding Reviews, Colour in Use: Fluorescent, Coloured Paper, Creative Packaging, Design For Print, Design Opinion, Design Reviews, Designed by Commission Studio, Festival and Event Brand Identities, Fluorescent Paper, Foil Blocking, From Europe, From the United Kingdom, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logotypes, Material Thinking, Minimal Design, Minimal Logos, Minimal Package Design, Minimalist Brand Identities, Packaging Company, Packaging Design, Packaging Design Blog, Packaging Design Resource, Packaging News, Sans-serif Logotypes, Sans-serif Typography, The Best Graphic Design Work of 2018, The Very Best of 2018, The Very Best Packaging of 2018, Thermographic Ink, Typography, Uncoated Papers & Cards Comments Off on Unfolded by CommissionOpinion by Richard Baird
Unfolded is a design and print festival that celebrates the creative work happening across Europe in the disciplines of design, printing and brand communication. This was held by and at The Gmund Paper Factory in Germany on the 9th November 2018. The event created a space for sharing ideas and fostering dialogue between creative individuals, providers of printing services, brand managers and experts from the business and agency scene. Unfolded also hosted lectures, keynote speakers and panels around brand strategy, materiality and sustainability. An exhibition, running in parallel to these events, showcased the latest developments within the industry.
The innovative dimension of the event, its desire to develop industry discourse, and the potential of design, material and print to synergise, is expressed in the delivery, presentation and form of the Unfolded invitation, created by London-based design studio Commission. This is initially marked by the impact of colour and type, volume and robustness, form and mechanism yet, and in contrast, is followed by the framing of a delicately micro-perforated and block foiled invitation.
