Opinion by Richard Baird.
Senja is a Scandinavian premium cosmetics brand, founded by Senja Parkkinen, with a range of toners, cleansing foams and oils made from active natural ingredients all manufactured in Finland. With a desire to communicate an all-natural and contemporary positioning and capture the fresh air and harsh environmental conditions that produced many of these ingredients, the brand worked with Werklig to develop a new visual identity that would extend across packaging and printed communications. This is made up of a distinctive black, green and purple gradient, the simple letterforms of a custom logotype and a series of nature-inspired still life sculptures.
Opinion by Richard Baird
Unfolded is a design and print festival that celebrates the creative work happening across Europe in the disciplines of design, printing and brand communication. This was held by and at The Gmund Paper Factory in Germany on the 9th November 2018. The event created a space for sharing ideas and fostering dialogue between creative individuals, providers of printing services, brand managers and experts from the business and agency scene. Unfolded also hosted lectures, keynote speakers and panels around brand strategy, materiality and sustainability. An exhibition, running in parallel to these events, showcased the latest developments within the industry.
The innovative dimension of the event, its desire to develop industry discourse, and the potential of design, material and print to synergise, is expressed in the delivery, presentation and form of the Unfolded invitation, created by London-based design studio Commission. This is initially marked by the impact of colour and type, volume and robustness, form and mechanism yet, and in contrast, is followed by the framing of a delicately micro-perforated and block foiled invitation.
Opinion by Richard Baird
Teatulia is a Bangladeshi single origin tea brand that recently moved into the UK market, opening a flagship store, tea shop and cocktail bar in London’s Covent Garden. It is a social enterprise creating jobs in a remote region of Bangladesh and has, so far, transformed 3,000 acres of barren land into an organic tea garden. Drawing on Teatulia’s single-source positioning—common for coffee but unusual for the tea market—Here Design developed a graphic identity that, through colour and form, and inspired by the work of renowned Indian filmmaker and graphic designer Satyajit Ray, is infused with Bangladeshi culture. This intersects an elegant interior design of warmth and texture by way of packaging and window decals.