The Living Food by Francesc Moret Studio, Spain
Posted: July 12, 2017 Filed under: Fonts in Use, Graphic Design Reviews, Packaging Reviews | Tags: Best Packaging Designs, Branding & Packaging of 2017, Creative Packaging, Deli Logos and Packaging, Design Blog, Design For Print, Designed by Mucho, Designed in Barcelona, Fonts in Use: Freight, Food Logos and Packaging Design, Food Packaging, Graphic Design Blog, Health Food Packaging, Illustration, Organic Packaging, Packaging Company, Packaging Design Blog, Packaging Design Resource, Poster Design, Spanish Design, Uncoated Papers & Cards Comments Off on The Living Food by Francesc Moret Studio, SpainOpinion by Richard Baird
The Living Food is a Barcelona-based grocery store and deli stocking organic and vegan foods. Francesc Moret Studio worked with the store to develop a packaging design for its range of nine vegan cheeses. Drawing on the brand’s established visual identity of silhouettes, the studio built a visual language with a bold graphic style, typographical detail, and a modern and distinctive colour palette, with the intention of conveying an honest and conscientious brand position and expressing the crafted quality and full flavour of the range.
Pepe Raventós Natural Wines by Mucho, Spain
Posted: July 6, 2017 Filed under: Food and Drink, Graphic Design Reviews, Packaging Reviews | Tags: Alcohol Packaging, Best Packaging Designs, Bottle Label Design, Branding & Packaging of 2017, Creative Packaging, Design Blog, Design For Print, Designed by Mucho, Graphic Design Blog, Material Thinking, Minimal Package Design, Packaging Company, Packaging Design Blog, Packaging Design Resource, Packaging Shortlist 2017, Spanish Design, The Best Graphic Design Work of 2017, The Very Best of 2017, Uncoated Papers & Cards, Wine Design, Wine Label Design, Wine Packaging Comments Off on Pepe Raventós Natural Wines by Mucho, SpainOpinion by Richard Baird
Bastard Negre, Xarel·lo and Ancestral are a small batch natural wine collection created, with minimal intervention, by Spanish vintner Pepe Raventós. Although Pepe is in charge of a vineyard that has been in his family’s hands for over 22 generations, and maintains the philosophies of his father and grandfather, this small collection was produced in the garage of his house, with the intention of crafting the highest quality wine from unrepeatable terroir.
Natural wines Bastard Negre and Ancestral, and sparkling wine Xarel·lo, are unfiltered and made without additives or sulphites, and have been produced from vines that around 50 years old. The land in which these have been grown are located at different heights and geographical positions, and made up of a variety soil compositions. This is expressed, alongside a process of minimal intervention, in packaging design, created by Mucho, through the layering of paper, the use of colour and form, and material texture and composition.
Carlsberg Black Gold by Kontrapunkt, Denmark
Posted: July 4, 2017 Filed under: Food and Drink, Graphic Design Reviews, Packaging Reviews | Tags: Alcohol Packaging, Beer Packaging, Best Packaging Designs, Branding & Packaging of 2017, Creative Packaging, Danish Design, Design Blog, Design For Print, Design Opinion, Design Reviews, Designed by Kontrapunkt, Designed in Copenhagen, From Europe, From Scandinavia, Graphic Design, Graphic Design Blog, Minimal Design, Minimal Package Design, Packaging Company, Packaging Design, Packaging Design Blog, Packaging Design Resource, Packaging News, Packaging Shortlist 2017, Sans-serif Typography, The Best Graphic Design Work of 2017, The Very Best of 2017, The Very Best of BP&O, Typography 2 Comments »Opinion by Richard Baird
Carlsberg is a Danish beer brand founded in 1847 by J.C. Jacobsen. It is part of the Carlsberg Group portfolio which also includes Tuborg, Kronenbourg and Somersby cider, as well as Carlsberg Export and Carlsberg Black Gold. Carlsberg has a significant heritage. And, like many other beer brands, has largely conveyed this using the visual language and associated legacy of the beer bottle label, which then made it on to cans.
Carlsberg has begun a steady move towards a more current visual expression. This is characterised by a concise communicative intention and a stylistic minimalism. This can be seen, initially, in the packaging design of the Carlsberg can for the German market, created by Copenhagen-based studio Kontrapunkt, and in the redesign of Carlsberg Black Gold, also by Kontrapunkt. Black Gold is a dark pilsner, brewed in the same manner as Carlsberg’s premium variety, only for longer, giving it a richer flavour profile and higher alcohol content. This difference is conveyed immediately using a black and gold print finish.
