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Karuizawa 1984 by The Metric System, Norway

Opinion by Richard Baird.

Packaging for Karuizawa 1984 designed by The Metric System

Karuizawa 1984 is a vintage Japanese single malt and single cask whisky imported and bottled exclusively for the Norwegian market. The first batch, a run of 577 bottles, sold out immediately. Karuizawa’s packaging, created by Scandinavian graphic design studio Metric Design, effectively conveys the age and provenance of the whisky, is sensitive to the Western market, and aware of and largely disregards category conventions, through the juxtaposition of a simple box design and iconic imagery, alongside an information rich and typographically dense label treatment.

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Djurdjic Winery designed by Peter Gregson

Opinion by Richard Baird. Wine label and packaging with spot colour and silver foil detail by Peter Gregson for Serbian wine producer Djurdjic Winery.

Vinarija Đurđić is Serbian wine producer with vineyards on the west side of Sremski Karlovci with views of the Danube. Set-up in 2004 the winery is one of the youngest growers in the region. While describing itself as being unburdened by the generational history of many other wine businesses, it has embraced a traditional bench-grafting technique and growers principles that have their origins in early 20th century Italy, something that has secured Vinarija Đurđić both praise and criticism. These themes are brought to life across new wine labels created by Peter Gregson Studio.

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StrangeLove Organic Energy Drink by Marx Design

Opinion by Richard Baird & Seth Rowden

Packaging featuring illustration by Randy Mora and designed by Marx Design for Australian soft drink brand StrangeLove

StrangeLove is an Australian energy drink creator with a four flavour range made up of Ginger Beer, Blood Orange & Chilli, Smoked Cola and Bitter Grapefruit. Although mass-produced, each variety has been crafted to taste homemade using high quality organic ingredients, and developed in response to other energy drink brands who have failed to live up to their premium positioning. Keen to avoid the visual tropes of the category and secure a witty, eye-catching and original look, Marx Design worked with StrangeLove to improve on the illustrative brand character established by their earlier bottles using simpler compositions, plenty of white space and sharp copywriting.

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