John Lewis Spectrum designed by Pentagram

Opinion by Richard Baird.

Packaging design by Pentagram for John Lewis' consumer electronics range Spectrum

Spectrum is a recently redesigned consumer electronics range created by and sold through British department store John Lewis. The range includes DAB radios, alarm clocks, speakers and iPad covers. These are bound by a cohesive aesthetic of soft plastic, geometric forms, bright colours and a packaging treatment created by international design studio Pentagram, led by partner Harry Pearce.

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