Bear Paws designed by B&B Studio

Opinion by Richard Baird.

Packaging design and character illustration by B&B Studio for pure fruit range Bear Paws

Bear Paws is a baked and shaped pure fruit snack range available in four distinct flavour combinations and produced by the British health food brand Bear Nibbles. To draw attention to endangered species such as pandas, polar and sun bears, the brand recently launched a limited edition pack design alongside a pledge to donate 5p per sale to the WWF. This limited edition packaging, which features illustrated character detail and Bear’s distinctive colour palette, was developed by B&B, a London-based design studio who have worked with Bear Nibble since its inception, establishing naming, developing identity and creating packaging treatments for its cereals and baked fruit products.

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