Filmore by Freytag Anderson, United Kingdom
Posted: Filed under: Fitness, Health and Beauty, Graphic Design Reviews, Logo Reviews, Packaging Reviews | Tags: Bottle Label Design, Bottle Packaging, Brand Identity Reviews, Branding & Packaging of 2017, Branding Blog, Branding Reviews, British Design, Creative Packaging, Design Blog, Design For Print, Design Opinion, Design Reviews, Designed by Freytag Anderson, Designed in Glasgow, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logo Designs, Logos, Luxury Logos and Packaging Design, Minimal Design, Minimal Logos, Minimal Package Design, Minimalist Brand Identities, Packaging Company, Packaging Design Resource, Scottish Design, Skincare, Typography Comments Off on Filmore by Freytag Anderson, United KingdomOpinion by Richard Baird.
Filmore is a unisex skincare range and everyday routine. It is produced in Scotland for the national and international market using effective natural ingredients and Scottish water. Glasgow-based studio Freytag Anderson worked with Filmore on brand identity and packaging design. Referencing the International Code of Signals (ICS) and informed by their client’s love of Scandinavian design, the studio created a minimal graphic expression. This is characterised by a simple logo, interlocking F’s, grid structure and utilitarian naming system, paired with a high quality material detail and finish.
Brewdog’s Lone Wolf by B&B Studio, United Kingdom
Posted: Filed under: Food and Drink, Graphic Design Reviews, Packaging Reviews | Tags: Alcohol Packaging, Bottle Label Design, Brand Identity Reviews, Branding & Packaging of 2017, Branding Blog, Branding Reviews, Brewdog, British Design, Creative Packaging, Design Blog, Design For Print, Design Opinion, Design Reviews, Designed by B&B Studio, From the United Kingdom, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logo Designs, Material Thinking, Packaging Company, Packaging Design Resource, Packaging Shortlist 2017, Structural Package Design, The Best Graphic Design Work of 2017, The Very Best of 2017, The Very Best of BP&O, The Very Best Packaging of 2017, Typography Comments Off on Brewdog’s Lone Wolf by B&B Studio, United KingdomOpinion by Richard Baird.
Lone Wolf—a whisky, gin and vodka range—marks Brewdog’s entry into the craft spirits market. These are produced by Brewdog’s distillery in Scotland, the only one to make base spirit from grain under one roof, a roof specially modified to accommodate a 19m high 60-plate rectification column to get the purest results possible.
The range features a brand identity and packaging design created by London-based B&B Studio. This is described as being in defiance of category codes and conventions, and features a stripped back label design and wolf’s head motif as expressions of product purity and the brand’s outsider stance. The range will be available at Brewdog bars, and as part of Brewdog’s equity scheme. This post was updated November 2017 with images and thoughts on the design of Lone Wolf’s new tonic water and G&T range.
Artek Helsinki by Tsto, Finland
Posted: Filed under: Art and Design, Graphic Design Reviews, Logo Reviews, Retail | Tags: Bag Design, Black and White, Brand Identity Reviews, Branding & Packaging of 2017, Branding Blog, Branding Reviews, Creative Packaging, Design For Print, Design Opinion, Design Reviews, Designed by Tsto, Designed in Helsinki, Finnish Design, From Scandinavia, Furniture Design Logos, Graphic Design, Graphic Design Blog, Homeware, Logo Design & Branding Blog, Logo Designs, Logotypes, Minimal Design, Minimalist Brand Identities, Modernist Brand Identities, Monochromatic Brand Identities, Packaging Company, Packaging Design Resource, Retail Logos, Sans-serif Logotypes, Spot Colours, Swing Tag Design, The Very Best of 2017, The Very Best of BP&O, Typography Comments Off on Artek Helsinki by Tsto, FinlandOpinion by Richard Baird.
Artek is a Finnish furniture and product design business and retailer with a flagship store in Helsinki. It was founded in 1935 by architect Alvar Aalto and wife Aino Aalto, the arts promoter Maire Gullichsen and art historian Nils-Gustav Hahl.
Artek grew alongside and shared many of the qualities of the 20th century modernist movement, blending art and technology, and making the most of improved technical expertise in mass manufacturing to produce well-crafted and functional products from good quality materials for everyday living. The company has remained true to these values, and its 2nd cycle initiative, a platform for reselling Artek furniture, is a testament to the aesthetic and material longevity of its products.
Artek worked with Scandinavian graphic design studio Tsto to build out the visual identity system of their flagship store, Artek Helsinki. The studio’s approach layers this system with additional type, illustration created from the partial forms of Artek’s product range and establishes a new set of visual guidelines. This runs across and links tags, stationery, business cards, packaging, magazine covers and shopping bags.
