Finchtail by Believe in, United Kingdom
Posted: Filed under: Fonts in Use, Logo Reviews, Packaging Reviews, Technology | Tags: Back of Pack Design, Best Packaging Designs, Brand Identity Reviews, Branding Blog, Branding Reviews, British Design, Colour in Use: Orange, Coloured Paper, Creative Packaging, Design For Print, Design Opinion, Design Reviews, Designed by Believe In, Die Cut Design Detail, Fonts in Use: Monosten, From Europe, From the United Kingdom, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Minimal Logos, Mobile Phone Accessory Packaging, Monospaced Logotypes, Packaging Company, Packaging Design, Packaging Design Blog, Packaging Design Resource, Packaging News, Paper and Card Packaging, Sans-serif Logotypes, Spot Colours, Technology Packaging, The Best Packaging of 2015, The Very Best of 2015, Type Foundry: Colophon, Typography, Uncoated Papers & Cards Comments Off on Finchtail by Believe in, United KingdomOpinion by Richard Baird.
Finchtail is dedicated to the design and manufacture of simple, useful and sustainable solutions to everyday problems. Its first product, a low-cost, flat-packed card tablet and mobile phone stand, features a distinctive brand identity and packaging design treatment developed by UK based graphic design studio Believe in. Monospaced type and corrugated card sit alongside die cut detail, white ink, a bold pattern and a bright dyed board, carefully balancing moments of utility, quality and aesthetic flourish. Alongside visual identity and packaging design, Believe in went on to create point-of-sale, website, marketing materials and a stop-frame video in collaboration with Thank You Mam.
Beanworks by Paul Belford Ltd, United Kingdom
Posted: Filed under: Fonts in Use, Food and Drink, Packaging Reviews | Tags: Back of Pack Design, Best Packaging Designs, Black and White, Branding Blog, British Design, Coffee Logos and Packaging Design, Creative Packaging, Designed by Paul Belford Ltd, Extended Logotypes, Fonts in Use: Bureau Grot, From the United Kingdom, Graphic Design, Letterpress, Logo Design & Branding Blog, Minimal Package Design, Numbers In Branding, Packaging Company, Packaging Design, Packaging Design Blog, Packaging Design Resource, Packaging News, Pastel Coloured Papers, Sans-serif Logotypes, The Best Packaging of 2015, The Very Best of 2015, Type Foundry: Font Bureau, Uncoated Papers & Cards Comments Off on Beanworks by Paul Belford Ltd, United KingdomOpinion by Richard Baird.
Beanworks is a UK wholesale coffee roaster and supplier, coffee machine specialist and barista training school. It prepares its beans using a customised vintage Italian drum roasting machine that allow it to digitally monitor process, and produces a range of single and multi-origin coffee varieties. Although the roaster embraces contemporary artisanal coffee culture, when it comes to naming conventions it favours the utility of numbers, over a current preference for the quirky. This juxtaposition of artisanal practice and an element of wholesale utility makes its way into a packaging design and brand identity treatment developed by London based graphic design studio Paul Belford Ltd.
Room Essentials by Collins, United States
Posted: Filed under: Art and Design, Home and Garden, Logo Reviews, Packaging Reviews | Tags: American Design, Brand Identity Reviews, Branding Blog, Branding Reviews, Colour in Use: Pastels, Creative Packaging, Design For Print, Design Opinion, Design Reviews, Designed by Collins, Fonts in Use: Founders Grotesk, Furniture Design Logos, Graphic Design, Graphic Design Blog, Homeware, Logo Design & Branding Blog, Logo Designs, Logotypes, Modernist Brand Identities, Packaging Company, Packaging Design Resource, Pastel Colours, Retail Logos, Sans-serif Logotypes, Spot Colours, The Best Brand Identities of 2015, The Best Logo Designs of 2015, The Best Packaging of 2015, The Very Best of 2015, The Very Best of BP&O, Type Foundry: Klim Type Foundry, Typography Comments Off on Room Essentials by Collins, United StatesOpinion by Richard Baird.
Room Essentials is a line of modernist home furnishings created and sold by American retailer Target. The range covers over 2,000 products across 60 categories, and includes items such as blankets, lighting, chairs, tables and tableware.
While securing significant revenue for the retailer, the range has, over the last five years, experienced a downturn in sales generated by its Millennial demographic. With this in mind, and with the intention of recapturing the enthusiasm for and interest in the range, Target commissioned New York based Collins to reimagine Room Essential’s brand identity.
